Free
$0 no card
Try it on one brand and keep whatever it makes.
- 1 brand
- 60 credits a month
- 2 carousels or 15 photos
- 2 channels
- 7 days of scheduling ahead
- Results and comments inbox
Pricing
Pay for the brands you run, not the seats you fill.
The prices sit where you would expect them, so you can compare at a glance. Credits are the only meter, and every piece has a published price — so you can work out exactly what a month costs you before you pay for one.
Starter
$29 per month
One brand posting properly, every day.
- 2 brands
- 500 credits a month
- 23 carousels or 125 photos
- Every channel you connect
- Unlimited scheduling
- Results and comments inbox
GrowthMost chosen
$49 per month
A few brands, or one brand on every channel.
- 5 brands
- 850 credits a month
- 40 carousels or 212 photos
- Every channel you connect
- Unlimited scheduling
- Priority rendering
Pro
$149 per month
An agency or a group running many brands at once.
- 15 brands
- 2,600 credits a month
- 123 carousels or 650 photos
- Every channel you connect
- Unlimited scheduling
- Priority rendering
What a piece costs
Every piece has a price. You decide what to spend it on.
A credit is two cents of generation. A meme cut from a stock clip costs one; six carousel slides cost twenty-one. Nothing is rounded up, and nothing costs more because you chose a bigger plan.
| Piece | What it is | Credits |
|---|---|---|
| Meme | Stock clip with your line on it | 1 |
| Product video | Template render with a voice-over | 2 |
| UGC photo | One image, with the caption burned in | 4 |
| Infographic | One image card that teaches something | 10 |
| AI video | 12 seconds, generated | 18 |
| Carousel | Six slides | 21 |
Run out in a busy month and you can buy more without moving plan: 300 credits for $15, 750 credits for $35, 2,000 credits for $89. Bought credits never expire, and your monthly allowance is always spent first.
Side by side
| What you get | Free | Starter | Growth | Pro |
|---|---|---|---|---|
| Brands | 1 | 2 | 5 | 15 |
| Credits a month | 60 | 500 | 850 | 2,600 |
| Channels | 2 | All | All | All |
| Scheduling ahead | 7 days | Unlimited | Unlimited | Unlimited |
| Seats | 1 | 2 | 5 | 15 |
| Results and comments inbox | — | ✓ | ✓ | ✓ |
| Priority rendering | — | — | ✓ | ✓ |
| Card required | No | Yes | Yes | Yes |
What a credit is
One credit is two cents of generation — an image, a video render, a voice-over or a transcription. Each kind of piece has a fixed price in credits, printed above and in the app, so you can see what a month costs before you make anything. No token maths, no surprise multipliers, and no tier where the meter quietly speeds up.
Failed generations are never charged
If a render fails, the credits go back. Nothing is published without you approving it, and nothing is charged for a post that did not go out.
Auto-publishing depends on each platform approving our app. Facebook, Instagram, TikTok and LinkedIn each review apps before they let one post to your accounts. Where that approval is not in place yet, Studio still makes everything and you can download or post it yourself — and we say so in the app rather than failing quietly.
Done-for-you brand setup. If you would rather not start from a blank brand, our team will write the brand message and build the first month of content with you, priced per brand. Ask us at info@bobwork.ai.
Try it on one brand, free.
No card on the free plan. If it does not draft a brand message you recognise, you have lost ten minutes and kept whatever it made.